In today’s ever-evolving world, leaders must rise to the occasion and navigate tumultuous waters with poise and unyielding determination. Recently, a panel of extraordinary women leaders convened at Henry Stewart Creative Production New York to share their wisdom and insights on embracing change and conquering the challenges that accompany it.
Melanie Brook, Principal, Creative Operations, LegalZoom, along with Christina Carr, Head of Marketing Programs, Airtable, and Kate Daggett, Global Head of Creative, Square, all accomplished professionals in their respective fields, provided valuable insights on nurturing creative performance, reducing uncertainty, effective communication, resource management, and balancing innovation with stability. Let’s dive into the key takeaways from this engaging discussion.
Nurturing creative performance
Embracing constraints and viewing challenges as opportunities for innovation allows teams to thrive even in turbulent times. Kate emphasized the importance of providing a well-defined vision that offers purpose and meaning, enabling your crew to stay focused and work towards a future state. She encouraged leaders to wrap their arms around pressure, as it can lead to remarkable creativity and problem-solving.
Providing a stable work experience, including clear meeting cadences and project flows, can minimize uncertainty for your teams. Melanie shared her approach to this challenge by emphasizing the significance of consistency, predictability, and early and frequent communication. She also stressed the importance of transparent and timely communication to build trust and enable teams to adapt effectively to change.
Michelle Alandete, Brainrider and Melanie Brook, LegalZoom, discuss team adaptability, New York City
Effective communication during transition
By focusing on business impact and connecting individuals with the purpose of their work, leaders can foster productivity and a sense of normalcy. Christina emphasized the need for consistency and reliability in communication, ensuring teams feel informed and engaged. She also highlighted the importance of ensuring effective cross-team communication, bridging the gaps between different roles and skill sets.
Integrating vendors into workflows
Melanie shared her insights on effectively triaging work between in-house talent, agencies, contractors, and freelancers. She stressed the value of leveraging agencies for larger projects, benefiting from their diverse skill sets and resources. Freelancers, on the other hand, are suitable for projects that require specific expertise and can be managed with ease due to their focused scope. Melanie also emphasized the importance of integrating vendors into internal tools and communication channels to enhance collaboration and ease of work.
Christina Carr, Airtable, and Kate Daggett, Square, discuss creative performance, New York City
Leveraging AI and automation
Christina discussed the benefits of leveraging artificial intelligence (AI) and automation to streamline processes. By automating repetitive tasks and leveraging AI for data analysis, leaders can enhance efficiency and free up time for more strategic work. Christina emphasized the importance of experimentation and continuous learning when adopting AI tools, acknowledging that mistakes are part of the learning process.
Balancing innovation and stability
Kate highlighted the delicate balance between fostering innovation and maintaining stability in creative production. While innovation is crucial for standing out in a crowded marketplace, operational efficiency and consistency are equally important. Kate emphasized the need to establish reliable operational models, work closely with trusted partners, and build seamless workflows. By balancing innovation with stable processes, teams can achieve remarkable results.
From left to right: Michelle Alandete, Melanie Brook, Christina Carr, and Kate Daggett
Qualities of effective leaders
In their closing thoughts, the panelists highlighted the qualities and skills required for leaders to navigate change successfully. They emphasized the importance of empathy, active listening, and meeting individuals where they are. Leaders should be patient, pragmatic, and open to vulnerability, creating an environment of trust and understanding. By focusing on both personal and professional growth, leaders can guide their teams through change with grace and grit.
Key insights for navigating change with grace and grit
Mastering the art of adapting to change with determination requires leaders to foster creative performance, reduce uncertainty, communicate effectively, manage resources efficiently, and balance innovation with stability. The insights shared by Kate Daggett, Melanie Brook, and Christina Carr provide valuable guidance for leaders seeking to excel in shifting times. By embracing these strategies and qualities, leaders can navigate with resilience and lead their teams to success.
Watch and listen to the full panel recording below
You’ve been around the block. Share your experience with a global audience of marketing professionals as part of our Co-Rider creative ops thought leadership program. Participate in webinars, roundtables, events and more to share your stories with others navigating growth and creative resourcing in the industry.