Purolator Case Study

Purolator is a shipping, freight, and courier logistics company that services Canada, the United States, and other international destinations. As a leading integrated freight, packaging and logistics provider, the company continuously raises the bar for supply-chain solutions.

Agility in Action: How We Helped Scale Creative Output

When Canada’s leading transportation and logistics provider found themselves navigating frequent market shifts, limited creative resources, and the marketing norms of a conservative industry, they needed a partner who could match their speed and complexity.

For Purolator, that partner has been us. Over a six-year relationship, we’ve built a workflow together that’s not just efficient — it’s built to adapt.

Key Takeaways

  • Marketing in the transportation industry demands agility — Purolator needed a partner who could adapt to shifting priorities, limited resources, and a conservative brand environment.
  • Our flexible resourcing model allows for rapid pivots without slowing delivery.
  • Nearshore talent keeps quality high and budgets manageable.
  • Embedded communication builds trust and speeds project turnaround.

From Longstanding Partnership to Seamless Integration

Purolator’s marketing challenges have never been static. Strikes, tariff changes, shifting quarterly priorities, and budget pressures have made adaptability a must. At the same time, the team operates without in-house copywriters or graphic designers, relying heavily on us for creative execution.

That ability to pivot isn’t just about saying yes — it’s about knowing the business well enough to respond quickly and effectively. Because we work within their systems, approval processes, and timelines, we can move at their pace. “You know our business really well… you dive into the different parts of our business and provide ideas on how we can do things a little bit differently,” Ashley adds.

Marketing Problems to Solve

When we started working together, the marketing team was operating without in-house copywriters or designers. Every creative project had to be outsourced, which made timelines and costs harder to control. At the same time, slow approval and accounting processes added extra steps before work could move forward.

On top of this, the industry’s brand and compliance standards made it challenging to try new creative approaches. Multiple audiences with different needs competed for attention, and shifting market conditions — like strikes or tariff changes — often forced priorities to change with little notice.

Communication as the Glue

Daily touchpoints — often quick Slack messages — keep projects moving and eliminate lag time. “Having that one-to-one and that accessibility has been really crucial to the partnership,” Ashley explains.

Those ongoing conversations also allow us to anticipate needs. When Ashley mentioned an upcoming multi-page website revamp, we were able to ramp up resources ahead of time — so the work was ready to go before it even officially kicked off.

Results We’ve Achieved Together

  • Over time, our work together has produced measurable gains:
  • Turnaround times now run 30–50% faster than their previous agency model.
  • Costs have dropped by up to 40% compared to traditional agency rates.
  • Scoping is now highly accurate, with actuals closely matching estimates.
  • Projects adapt in real time, with no loss in creative quality or compliance.

They operate in a dynamic market where priorities can change at a moment’s notice. But with our integrated support, they can move quickly and confidently — knowing we’ll flex with them. As Ashley puts it:

 “I can be fully transparent, honest, and know that there’s no extra fear there — I know it’ll get worked through.”

If you’re facing shifting priorities, tight budgets, and high creative demand, we can help you deliver more without compromise. Let’s talk about how we can integrate with your team.

Our Work

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