LoyaltyOne Case Study
LoyaltyOne is recognized as Canada’s leading loyalty marketing provider of reward programs such as Air Miles. The company services retail, financial services, grocery, petroleum retail, travel and hospitality sectors across the globe.
LoyaltyOne wanted a large research report that would engage industry experts and increase customer loyalty. They needed a group of keen marketing minds and creatives to integrate with their team to create a high-value research report and promotional assets. Their goal was to attract and engage new prospects and increase lead generation.
Through the Flexible Resource Model, LoyaltyOne partnered with an embedded producer and dedicated content and design resources to drive success, creating:
- A visual 40+ page loyalty research report (Loyalty Big Picture) and stand-alone executive summary
- A multi-channel marketing promotion across social media (paid video, social posts, and web banner ads)
- An email nurture campaign with personalized user experiences to promote readership before the report’s release
- An interactive landing page and microsite for Loyalty Big Picture to increase engagement and generate leads
- High-impact brand refresh
- 40+ page high-value research report and a library of repurposed content
- Increased customer loyalty and qualified new propects
- Comprehensive content promotion strategy including extensive industry and media coverage
- Enhanced client thought leadership
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