Webinar: Tactical and practical tools for scaling people, process and technology
As businesses navigate a rapidly evolving landscape, scaling teams and integrating technology effectively have become crucial for sustained success. Brainrider CEO and Partner, Scott Armstrong, recently interviewed industry leaders Carolina Soto, Head of Marketing and Operations, Roku, and Dawn Mortensen, Marketing Director, TDK, who shared their expertise on how to balance technology with human creativity, molding leadership roles, and enhancing operational efficiency.
Key Takeaways
Choosing the Right Vendors and Contractors
When selecting vendors or contractors, begin by defining your needs, budget, and project timelines. Evaluate potential partners for cultural fit, as communication ease and mutual understanding are key to successful collaborations. Start with a trial project to gauge alignment and working style before committing long-term. Meeting the team members you’ll be working with and assessing their ability to listen and engage is also important. This helps ensure that the partnership will be productive and effective.
Integrating AI and Technology
The integration of AI technologies with existing tools can significantly enhance team productivity and creative processes. However, it’s essential to understand your business goals and align technology use with these objectives. Adopt AI solutions that complement your existing workflows and address specific challenges. For example, use AI to manage data or automate repetitive tasks, but ensure that the human element remains central to maintaining creativity and strategic oversight.
Molding Leadership Roles
Transitioning into a leadership role involves more than just adopting new responsibilities; it requires influencing company culture and team dynamics. Develop strong communication skills and understand the language and needs of different departments. Show initiative and curiosity by asking insightful questions and seeking to solve problems. Building a robust professional profile and demonstrating value through strategic thinking will help you succeed as a leader.
Check out the interview for practical tools and strategies that will help your organization and your professional career thrive in a competitive landscape.